The NICE Reboot – Entrepreneurial Know-How, with Penina Rybak – PS013

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The NICE Reboot – Episode Summary

Women, entrepreneurs, passion, courage, mentors, positivity are topics covered in this episode with Penina Rybak, speaker and author of “The NICE Reboot.”  This digital age is such a gift to women who live true to the feminine values of transparency, collaboration, and care. Access to thought leaders who can be virtual mentors and whose experiences and expertise is readily available on-line opens up unprecedented opportunities.  Penina outlines how, despite personal health issues and the tragic loss of her own mentor and best friend, rebooted her life to be the bootstrapped entrepreneur she is today.

Entrepreneurial Know-How

What it takes to be a female entrepreneur is the topic of my conversation with Penina Rybak. Penina is a speaker, author, speech therapist and entrepreneur.  She is CEO of Socially Speaking LLC and Director of The NICE Initiative for Female Entrepreneurship.

My observation is that Penina is tirelessly committed to her mission:

“To embed social entrepreneurship into the DNA of all entrepreneurship and to provide strategies, forums, seminars, coaching, and opportunities, to help more women successfully partake of both the Entrepreneurial and Tech Revolutions in the iEra which have intersected.”

I met Penina at a eWomensNetworking lunch recently.  We found resonance in our shared passion for spreading awareness about all the opportunities that exist in the world today in this social age especially for women in business. We’re both speakers, authors, workshop facilitators, have a good presence on all the social networks, and enjoy engaging in this space; we’re both app developers and mission-driven.  No wonder we clicked!

Personal Setbacks and a Reboot

Penina switched careers from a speech therapist to an entrepreneur in two short years.  Her story comes from her unraveling,  understanding and acting on the patterns that precipitated big changes in her life.

A series of personal setbacks, including her own near death experience and losing her best friend and mentor to cancer had Penina rebooting her life and renewing herself through a deep search into her own inner and outer worlds in order to re-engage with the world.

Change is like fireworks

Penina beautifully describes how change happens like fireworks, a series of events firing one after another, propelling us into and lining up new directions.  She promised her dying friend, she would step out onto the bigger stage to share what she herself was learning, launching Socially Speaking LLC to be a beacon in her profession as a speech therapist.

Then a few years later, she realized there was an even bigger stage. Her message was to be expanded. She founded The NICE Reboot and NICE initiative to be a guide for those who are embarking on their own change journey.

The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur
In preparation for the bigger stage and stepping into the role of entrepreneur, Penina did was she does best. She read; and read; and researched; and networked; and connected.  As a result, within six months she turned this highly productive effort into a highly practical book to help all women reboot their lives.

All her learnings are now published as a resource she herself would have valued – a guidebook to entrepreneurship. The book: The NICE Reboot: A guide to becoming a better female entrepreneur.

NICE works for women & there’s so much more

Penina chose the acronym N.I.C.E. because of the play on words.

N – is for being NICE

Women especially are socialized to be nice; and it is a positive attribute:  it’s an acknowledgment of the strength of women’s soft skills and our nurture gene.  We are expected to be nice and most of us are.

I – is for being INFORMED

In this digital age, it’s essential we stay informed and all the tools and technologies are there to help us and make it far easier than ever before.

C – is for being COMPETENT

Today, if we can read and have access to the internet, we have no excuse.  We can become entrepreneurs, should we desire that road,  more readily with all the resources available than at any other time.

E – is for being ENTREPRENEURIAL

To have an entrepreneurial mindset is to think globally and appreciate the impact we can have.  The growth in social entrepreneurship is especially exciting and calling to many of us who have a desire to leave a positive imprint on the world.

Highlights of Penina’s episode

  • A painful time can become a most productive time
  • Women are extremely versatile and can reboot and are ready to reboot
  • Tools are so readily available; we are globally connected in unprecedented ways
  • The patterns can be found all around us.  Pay attention. Nothing is random.
  • Learn from those who cross our path to discover things about ourselves.
  • Live in the moment and worry less about outcomes.
  • Pay attention and find the connections.
  • Avail yourself of all the thought leadership and virtual mentors out there writing on blogs and engaging in social networks.
  • Go for diversity of experiences; meet and develop relationships with people different from you.
  • Pay attention to who crosses your path, as they inform the trajectory of your life.

The attributes of the woman entrepreneur

Listen to how Penina addresses the issues of how much, and how little we know, and the relevance of demographics.  She also talks about her attributes as a woman and what she values about herself and her most teachable moments.

The role of culture, generational values and capital

The millennials are doing their part expecting cultures of transparency, collaboration, participation, authenticity and teamwork in workplaces.  Many are more turned on by mission driven organizations and social entrepreneurship than big bucks.  They are here to serve. Reverse mentorship in some organizations is providing great value where young people bring seniors up to date with technology and leadership is shared.

Humor and Positivity

A sense of humor and a positive attitude can take you a long way.  Being optimistic to say “Yes” is to open up possibilities, opportunities, and diverse experiences.  Focusing on what will be your legacy and how you want to be remembered expands your horizons, provides a sense of purpose, offers clarity and helps you find your peace.

Links Mentioned in this Episode

Penina's Social Media Profiles

Books Mentioned In This Episode: